Luigi Maramotti.
Hartley, J (2005) Creative Industries.
Blackwell Publishing pp. 205- 213
Maramotti writes about what I believe to be his company and the creativity behind fashion design. He talks of fashion as a language. "In reality, it is difficult to frame the rules by which creative thought gives a shape to fashion and its changes"
He goes onto explain how the history of fashion has influenced and still influences modern day garments, "linked in some way to technological innovations in textiles." For example, the process of embroidering by machine. "The fashion industry purposefully identifies garments and accessories as indicators of social status." "The motivating force for creativity within fashion is nearly always, or often, cultural."
