Mixed reviews...mainly bad ones.
Although I understand that designing a logo that is representational and impact provoking is difficult, this logo doesn't initially do it for me.
Although the 2012 logo has been presented with promising descriptive text (besides the date) I don't think the logo itself attempts to reference anything of significance.
The logo alone works well, the typo is well balanced and constructed but the colours don't seem to compliment it.
However I do think that once the logo is applied to various applications, people will grow to like it.
Maybe this was an amazing piece of brand stratedgy from Wolff Olins...?
No comments:
Post a Comment