Simulacrum = Boudrillard
- Referencing something that doesn't exsist.
- Somthing that isn't a true representation of reality.
Appropriation =
- Taking something and modifying it into somthing different.
Intertextuality =
- Text to text connections.
- Quoting/borrowing from another.
Metanarrative = Modernism
'High Art' = Modernism
Kitsch = Post Modernism
Popular Culture = Post Modernism
Theorists:
Lyotard = Metanarrative (one truth)
Baudrillard = Simulacrum
Walter Benjamin = 'Aura'
Bourdieu = Cultural Capital
Our questions to the group:
'What is the central idea of the Bauhaus movement?'
- Form follows function
'What is another term for Avant-garde?'
- Modernism
Academatization = Art & Design have a formal/academic aspect to all it's studies.
PRODUCTION & REPRODUCTION
Where do you find works of Art & Design?
1. Temple of Culture - Traditional/Classical
- Showing work up to the Modernist period, classical architecture, lots of text, people go there to be 'educated', little interaction.
2. White Cube
- Audience perception, making sense of the work, if you don't have 'cultural capital' the White Cube style might be challenging to the audience, engaging without effort, 'high modernist'.
- Brian O'Doherty, 'Inside the White Cube', ideology of the gallery space.
- Set of beliefs, way of behaving, ritual experience. Carole Duncan.
3. Catwalk
- As an exhibition space.
- As a stage/perfomance platform.
- Vivienne Westwood, post modernism/intertextuality.
4. Public Space
- Art on the underground (2007-8).
- Anna Barabel.
- Conceptual.
5. Outside Gallery Space
- Art work bleeding out into the 'public spaces'.
- Audience reposition themselves.
6. Reproduction
- E.g Tshirts, repetition of designs/artwork
** Saatchi Gallery: Offer virtual tours of the gallery, viewing through a screen.
2 Theories:
- Malraux's Museum Without Walls (1947)
- Walter Benjamin's Notion of the Aura of an Art Object (1936)
The oringinal Art work has an 'Aura', when reproduced the 'Aura' is lost. For example in Photography and Graphic Design reproduction is key; it is in essence what the object is so I don't believe this theory applies to all forms of reproduction in Art. Things that are reproduction can often become an Art themselves.
**( Essay Q: Benjamin's theory linked to viewing through screens - Modernist and Baudrillard 'Screened out', simulacrum - Post Modernist)
Malraux:
- Notion of Museum without Walls.
- Reproduction, don't need to go to a museum to see pieces of Art.
- Museums/Galleries etc without walls are accessible to the masses through reproduction.
"Art is everywhere".
- Process of Metamorphosis in Art & Design.
- Starts in Galleries and ends up in the reproduction cycle.
- Reproduced images, context in which you view the original has changed.
Marinetti: 'Museums are Cemetaries (In the Futurist manifesto 1909)
- Not looking back, not reproducing.
- Centered around an ideology and set of beliefs.
- Can span into different disciplines, looking at movement.
- In terms of form, they are traditional but in function they look to the future.
- Short movement.
- Museums hold dead peoples work, and they conform to the traditional themes.
- The art is dead/static.
Picasso said "All Museums are lies"
- One grandnarrative, promoted tranditionally in Museums and Galleries.
"Aura is destroyed when Art is reproduced."
Malraux - " The imaginary Museum" another term for "Museum without walls" 1947
E.g Mona Lisa = Reproduced
- Death of the Author - Barthes
- When Art goes into public spaces from museums the medium that played a huge part in the reproduction process is photography.
- Means by which it occurs, 'Imaginary Museum'.
- Consumption.
- Accessible the everyone.
Malraux:
The work of Art & Design in its orginal setting
to
The work of Art & Design in the Gallery/ Museum
to
The work of Art & Design mass distributed via photography representation.
- The 'Aura' is made in the production possible theory.
- For Malraux, the 'Museum without walls' is the latest stage in a process of 'Metamorphosis' which began by the Museum. This is a form of Decontextualisation.
What does this mean? & What does it mean when we say that the gallery decontextualises the Art/Design object? Think about it in relation to the Masaccio altar piece:
Decontextualising: Altering the context with each stage as you go through a futher stage of metomorphosis.
- The Alter is decontextualised from the church...
- Recontextualised in the Museum...
- Decontextualised from the Museum...
- Recontextualised in a public space
Homogenized : Making it the same
Decontextualising : In triptics, made into 3 and sent to different galleries. In Driptics, made into 2.
Talk about the 'Museum without walls' with regard to these works.
What is the effect of decontextualisation on these works?
Richard Long - Photograph
- Making a Post Modern analysis
- The image can be seen or carried anywhere
- Is the Art the imprint in the ground or the photo?
- Looses context if not original
Louise Bourgeois - Sculpture
- The sculpture has been placed in a certain area
- There are several versions of this sculpture
- Audience has no knowledge of context
- Malraux has France's first minister of cultural affairs between 1959-1969.
- Interested in bringing Art to the people/the masses, he set up cultural centers in order to do this. These were full of Art & Design rescources/objects.
- What is the problem with this?
- What is Malraux not considering?
He is giving is personal take on what 'should' be taught which is/will not always be correct.
Bourdieu - 'Cultural Capital'
- Expecting people to understand the Art they are viewing.
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