Intertextuality is the shapes and the meaning by other terms. It revolves around the idea that a given text is a response to what had already been written; it can be explained as the reference to another seperate and distinct text within a text.
A 'Fetish' can be described as a form of sexual desire in which gratification is linked to an abnormal degree to a particular object/object of clothing/part of the body. It could also be an excessive and irrational devotion or commitment to a particular thing.
When thinking of things that have been 'fetised' I focused more on image and style, things like apps on iPhones, or UGG boots could be said to have been fetised. Their original use (communication/ footwear) has been overrided by the obsessive 'need' of the customer.
Another example could be something like Starbucks, the way in which it has been branded and celebritised could make it a fetish for some people. Although it serves customers in the same way any other coffee shop would, its branding and the way in which celebrities are 'spotted' with its cups has made the general public 'need' starbucks. These needs aren't a must, the products have just been over gratified.
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